LinkedIn video sucks.
Wow. Okay. All right.
So it doesn't suck entirely, but there is one big drawback about LinkedIn video and that is that you can't catalogue or use content in an evergreen way.
So when you publish something to LinkedIn, it stays in your feed. There's not really any way of searching for it. If you want to find it, you have to scroll back down through someone's feed.
So it's really a bit of a one trick pony.
So there are a couple of things you can do that are going to greatly help you reuse that content and get a better use out of your time. First of all, you can embed the video. So LinkedIn has now introduced the opportunity to embed video from the feed into your blog posts on your website, or to publish somewhere online so that you can use that content again.
You can direct more people towards that. You're going to have to do this on desktop rather than mobile. If you click in the corner of your video, you'll see there's an embed function that you can take the code and add it to your site. Now you can direct people from an email list. You can give it it's own URL. You can promote it if you want, and you can get secondary use out of that content you've created.
The second thing you can do is upload it to a channel like YouTube. Obviously YouTube is searching in its own, right? So when you publish something on YouTube, you're getting a secondary market from it, or a secondary, secondary traffic from it.
You need to make sure the keywords are right on that. So it's coming up in search functions. And again, you can send people to that URL because LinkedIn, isn't going to give you a specific URL for its content. So those are two really quick things you can do to make sure you repurpose and get the most out of your content.
Investing time into LinkedIn video is good, but only if you're able to take that content and maximise the reach with it and get it out to as many different people as possible. So those two tips are going to help you reach more people with your LinkedIn video content and get better time return.